Created innovative and visually compelling designs for social media assets, emails, and various print projects, ensuring brand consistency across all channels and increasing customer engagement on social media platforms. Collaborated cross-functionally with marketing, content, and product teams to conceptualize and execute design solutions that supported overall business objectives and enhanced customer engagement. Managed multiple design projects simultaneously, meeting tight deadlines while maintaining a high standard of creativity and attention to detail. Produced visual assets for a variety of marketing campaigns, ensuring designs were aligned with the company’s visual identity and communicated key messaging effectively. Utilized Adobe Creative Suite, Figma, Airtable, and Acquia Digital Asset Management.

The Think Blue campaign targeted professional electricians and apprentices using bold photography and swagger or humor tone of voice. I led the marketing team through aligning the campaign’s goals, creating the brand story, assisted with tone of voice, designed the campaign visuals and created the look and feel of the campaign.

As a digital Senior Designer for paid social at Carter’s, I concepted designs, animated or edited video for all paid social assets for each campaign and for month/quarterly projects. I also work closely with a videographer for bi-monthly social videos. Platforms include Facebook, Instagram and Pinterest. In a normal day, I’ll use Photoshop, Invision, After Effects and XD. Sometimes I delve into Zeplin, Atom, Illustrator and JIRA. These are few of my favorites. Previously, I was a full-time E-commerce/digital graphic designer for Carter’s. I designed web pages, web banners, emails, and landing pages. Sometimes, I coded SVGs and worked in AEM.

I worked as an E-commerce graphic designer for OshKosh B'gosh for about 2 years. I created emails, homepages, landing pages, web banners, site assets for both desktop and mobile, and various social assets. Here is a small sampling of my favorites.

I freelanced for a local entrepreneur creating her logo, branding elements and some Facebook page assets. Hand-drew the branch, then recreated in Illustrator. Very happy with the end result!

Working closely with this missionary, I created a logo, branding, and website for her. I even included some teaching session on web design so she can update her website's images on her own after she returns from a new trip.

I rebranded a local bar and grille called The Pointe. I created and entire design system from stationary to mailers to their specialty item, an all-in-one drinking game. I mean stationary and mailers are great, but this game was flat out fun to create. The box contains everything you need to play, minus the alcohol from the bar. It comes with 2 instructions cards, 4 shot glasses, a die, and the box unfolds into the playing board.

From shooting and editing my own footage to building illustrated sets, here’s some of my favorite motion and video projects.

A smattering of 3D modeling projects. I’m mildly proficient in Cinema 4d, Blender and Gimp. I’ve made my own textures out of photographs.

Examples of various print projects I’ve worked over the years.